SEO: become easier to find

Also known as search engine optimization, it is the process of improving your website to increase its findability in search engines. By optimizing your site content, keywords to technical aspects and links, you can score higher in the search results.

This not only increases traffic to your site, but can also improve the quality of that traffic, as users who find your site through relevant searches are more likely to convert. SEO is a crucial part of any digital marketing strategy.